🔍 TRIZ Deep Dive
Resolves contradictions without compromise by "changing the logic level"
🍫 The Story of the Chocolate and the Liqueur
Once upon a time, making chocolate liqueur candies was a nightmare. First, they made the chocolate shells and waited for them to harden. Then someone had to fill each one — manually, with a syringe! It was slow, messy, and full of defects.
Engineers tried to improve the tools, speed up the process, hire more people... But all that was optimization, not innovation.
The real breakthrough came when someone asked a different question: "What if the filling didn't have to be liquid when we put it inside?"
The solution was simple — freeze the liqueur, then dip it into hot chocolate. The chocolate hardens first, and as the candy warms up, the filling melts inside. Perfect candy, no syringes, no waste.
🚀 The Lesson
Innovation isn't about new tools — it's about new logic. It's what happens when we stop choosing between fast or perfect, flexible or reliable — and start asking how we can have both.
Session Structure
Goal: Turn contradictions into breakthroughs — not compromises.
🎯 1. Strengthen the Contradiction
Formulate the key conflict clearly — what prevents the system from improving. Make both sides extreme to reveal the real tension.
Example: "Partner knows all our products" ↔ "We spend zero time on training."
🎭 Purpose: Shift from vague problems to a precise contradiction.
🎯 2. Translate into TRIZ Parameters
Identify which technical or business parameters are in conflict (e.g., loss of information vs loss of time). This allows you to use the TRIZ Contradiction Matrix effectively.
🧭 Purpose: Move from intuition to a structured analytical view.
🎯 3. Explore TRIZ Principles
Find relevant inventive principles from the matrix.
Examples:
- "Copying" — use a replica instead of the original
- "Helper" — add an assisting element to overcome a limitation
- "Segmentation" — divide the system into independent parts
💡 Purpose: Open new paths of thinking instead of linear problem-solving.
🎯 4. Generate and Evaluate Solutions
Apply selected principles to your specific context.
Example outcomes from a real session:
- Partner knowledge sharing chat
- Online micro-learning (on partners' side)
- Partner self-training mechanism
🚀 Purpose: Transform the contradiction into system evolution.
✨ Result
Not a compromise — a qualitative leap. The contradiction is resolved by design, not by trade-off.